Component 3 – 1@2x

Our way of doing things

smart-design reflects the thinking behind the work you do, whether you’re in operations, customer service, IT, sales, support or any other department.

It gives us a shared language to describe Asendia in a unique, confident and modern way, without overcomplication.

This isn’t about changing how you work. It’s about clearly expressing what already makes Asendia special: our way of doing things.

Watch how smart-design works

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Why?

Why smart-design

Asendia operates in a busy, competitive market. Many logistics companies talk about similar things: speed, reach, parcels and flexibility. This delivery focus sounds identical and doesn’t reflect our ambition to empower our customers with innovative logistics solutions.

We needed a strong positioning; a way to explain what makes our way of working unique – not just what we do, but how we do it.

What?

What smart-design means

We call smart-design a ‘custom verb’. Instead of describing ourselves with lots of adjectives, we use one intentional phrase that sums up our approach.

Using the hyphen turns the phrase into a method, not a buzzword. It signals that we do things with purpose, thought and care.

In simple terms, we don’t just deliver parcels.
We smart-design your e-commerce across borders.

smart means:

  • Our people living our values: deliver for our customers, strive for excellence and collaborate as one team
  • Intelligent technology that adds value for customers and adaptive solutions that flex with their needs
  • Data-driven decisions, not guesswork
  • Efficient processes that save time and money

design means:

  • Innovation across the entire customer journey
  • Creating the right processes and systems
  • Building strategies for long-term success
  • Engineering solutions, not just delivering parcels

How?

How we smart-design

Built around three core pillars, smart-design isn’t just a concept; it’s how we work already, every day. It puts a clear name to that collective effort. Our people, technology and global network all come together to make this happen.  

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People & Culture

Excellence made personal

Every customer is supported by experts who blend deep market understanding with a human touch. Our teams solve problems, going the extra mile to create smarter solutions and better outcomes.

We bring together knowledge from across regions to create the best results for every customer.

It’s how we bring our three core values to life: deliver for our customers, strive for excellence and collaborate as one team.

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Network

Agility without limits

Our global, multi-carrier network means we can move fast, adapt and scale with our customers’ ambitions. We’re never locked into one approach.

We can select the right carrier for every parcel, optimise routes for every destination and create bespoke solutions for every market. Our customers get reach, reliability and freedom - without being boxed in.

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Technology

Seamless and scalable

Our technology plugs directly into our customers’ systems to simplify every step.

From customs processing to real-time tracking, we provide the visibility and control customers need to ship faster and with more confidence.

At Asendia, smart technology empowers smarter logistics.

smart-design in action

From inside Asendia to the outside world

smart-design made its debut at Delivery Conference UK

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